Michael Bussberg, VP of Operations at Fraley & Schilling | AI, Logistics & Transportation Safety
October 27, 2026
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About this episode
In this episode of Digital Leaders Club, Guillaume Duchenneau sits down with Michael Bussberg, VP of Operations at Fraley & Schilling, to explore how AI, technology, and leadership are transforming the transportation and logistics industry.
Michael shares insights from managing a fleet of approximately 700 trucks, discussing AI-driven route optimization, reducing operational costs, improving driver retention, and leveraging technology to enhance safety and efficiency.
They also explore the challenges of adopting AI in traditional industries, the future of autonomous trucking, and why putting people first remains essential to building successful logistics operations.
Discover how innovation, operational efficiency, and a strong commitment to safety are shaping the future of transportation.
In this episode
- 00:00Episode Preview & Intro
- 01:22Introduction to Transportation and Logistics
- 04:14Freely and Schilling's Operations Overview
- 08:22Innovations in Weight Management and Sustainability
- 09:21A Week in the Life of an Operations VP
- 09:54Integrating AI into Logistics Operations
- 13:43Challenges in Driver Recruitment and Retention
- 19:04Real-Time Visibility in Logistics
- 22:49Leveraging AI for Route Optimization
- 28:15Strategic Decision-Making in Logistics
- 29:15Understanding Empty Miles and Their Impact
- 31:04Complexities of Reducing Empty Miles
- 34:00The Driver's Role in Profitability
- 35:31The Future of Autonomous Trucks
- 38:05Optimizing Trailer Loading Efficiency
- 39:12Enhancing Driver Support and Satisfaction
- 42:16Connecting with Drivers' Support Systems
- 43:11Investing in Safety Technology
- 48:18The Importance of Safety in the Industry
- DigitalLeadersClub
- Logistics
- Transportation
- ArtificialIntelligence
- Leadership
- SupplyChain